Know what your industry is missing? Let’s build the business around it.
See the work
An end-to-end operating system for independent garages. Job cards from intake to invoice, inventory and parts, technicians and payroll, accounts and job-level profitability, replacing paper cards, a whiteboard and a stack of WhatsApp groups.
A sales and finance system for a boutique publisher. Tracks title-level sales across retailers and channels, calculates author royalties automatically from those sales, and turns both into reporting the team can read without rebuilding a spreadsheet.
Building is the cheap part now. Hiring a team to do it still isn’t, and taste and distribution never got cheap at all. We take an idea end to end, from the research that proves it to the launch that sells it.
Vertical software is ugly because nobody ever made it their problem. We hold ours to the standard of a consumer product. This page is a fair sample.
Agents, automation and data pipelines in the core rather than bolted on. Built to run a business, not to demo one.
The bottleneck for most products, and the part studios hand back to you. Pricing and launch are product decisions, so we run them alongside the build.
Enough time inside a trade to see what every incumbent product missed, and whether there is a business in it.
We audit how a business actually runs, then redesign the parts worth automating before any of it becomes software.
Weeks inside the business, mapping the real workflow.
Scope v1 around the sharpest, most expensive pain.
Working software in six weeks, shipped to real users.
Operate, measure and iterate to product-market fit.
From our partners
“We had already paid for software that never really worked, and the invoices kept coming regardless. Everything else was either built for a company ten times our size or meant running four different systems with a team that has no time to run any of them. We wanted one lean thing we could manage ourselves. They spent a week on the floor with us first, which is why what we got actually fits how we work.”
